In recent years public relations industry really fire, an 80-billion market, and growing ... ...
But I have to say, 80 billion is there water, and public relations industry, competition has been brutal beyond description it! However, the latest public relations industry, baked in 2006 stated in the report, the average salaries for public relations industry, 7K, I think incredible, and even surprised.
As far as I know, who usually deal of small public relations firm is to develop headquarters personnel, the basic school education in China is the waste material, the students out of more than 90% does not work, so I had to go to the intersection of a small public relations firm fees, receive fewer points wages Learning while working in order to change jobs later. Therefore, whether planning or media, if he first entered the industry to small companies with a 2K also, if not lower. On the other hand, it may be too many students of Chinese culture, companies are not afraid to not hire people, so with very low wages on.
The general ability of people a little bit, in small companies, two dry months a year, and then wings hard, ready to jump ship, this time to mid-sized public relations firms is their choice. General secondary public relations firm, the average salary also 3-5K or so, it wanted to do two years of work experience on to the top can not you? And layer them in a small public relations firm, 5K also almost the same.
It would survive the next two years, indeed, competent to five years of experience, it is reasonable that it should proudly, right? I can responsibly tell you that even the most well-known public relations firms, account manager average salary level also 6.5K or so, Ogilvy & Mather also this level. So, you go to the well-known public relations company, if there is no point of commission, did not go to a higher position, you still will not. Of course, some well-known public relations firms, the average salary is up to 7K - I do not know are in the most well-known public relations firm, salary is lower than 7K of the people feel?
Some people would say that big companies paid income sufficient to pull the industry average salary, I think this is also not credible. Small companies may be small, but a large number of companies, like China's rich indeed the world's most affordable luxury product, but a large base of Chinese people, fear is the average.
Therefore, the majority of college students, do not feel that they learned a communication degree, master how great, how was starting to think that there must be a 5K, and even there, that is the case. There are those in advertising, consulting friends, do not envy the so-called highly paid public relations industry, we really reassured the public relations industry, you do not think so beautiful, 澶╀笅涔岄甫涓?埇榛?
Like to say again, the reality of popular public relations industry. I have to say, I am also in the advocacy of "PR first, advertising second", I intended to take the website www.pr1ad2.com domain is the case, to accept this view of the enterprise is clearly not as much as we thought. Those with large enterprises on the boss not to mention, there are times in a well-known domestic appliance brands veterans come to Beijing, a beautiful female colleague and I went to see the hotel to see him, they almost trouble misunderstanding, this is a well-known brand enterprise CEOs too! This bias has witnessed in the corporate marketing budget, most enterprises currently in the marketing budget, advertising, channel is still the bulk of public relations is playing the role of sub-piece of the action! order to meet customer demand, Henduo public relations firms in the emphasis in Integrated Marketing Communications, the company larger more powerful integrated, as long as the advertising business can swallow up the turnover, of course, I said, there are 8.0 billion of water is the truth!
At the moment, bigger customers, bid is more than three public relations firms and, if unsuccessful, the consumption of human material and financial resources are considerable, if not into the basic unlikely to succeed. An industry entered the era of competition shows the industry is entering its peak period, the industry growth trend is the gradual decline in theory, though still growing, but growth will slow.
Perhaps the public relations industry in 2006 reported their special statistical methods, no matter how statistics, facts can not always change. I think the PR industry average wage to 7K to this argument, on the staff working in public relations industry is a negative stimulus, it will only exacerbate the flow of talent PR abnormal situation.
The truth is, public relations industry pay unrealistically high-end talent, of course, very high expectations of the boss, but very little value for money, so the boss always feel not very level, and has always felt more talent other companies excellent way to dig people paid a shortcut ... ... On the other hand, people who dug over loyalty to the already low paid once the temptation is easy to jump ship, thus creating a vicious cycle.
PR industry needs is more calm and less impulsive.
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